Thank you for your interest in our online presence and the offerings on our website.
The protection of your personal data is a matter of great importance to us. In the following text, we therefore wish to inform you in detail as to what data we collect when you visit our website and use the offerings there, and how that,mn. data is subsequently processed or used by us, as well as to the accompanying technical and organisational safeguards we have put in place.
1. Responsible body
The reponsible body for the purposes of the Bundesdatenschutzgesetz (BDSG) (the Swiss Federal Data Protection Act) and, at the same time, the service provider for the purposes of the Telemediengesetz (TMG) (the Swiss Telemedia Act) is:
RedOutside, Viktoria Köstler
The sole trader RedOutside, Viktoria Köstler (hereinafter, RedOutside), is the operator of this website and is therefore responsible for the collection, processing, use, storage and dissemination of your data, and for the compliance of the data processing with the relevant rules relating to data protection.
Please direct any questions or comments relating to this data protection statement, or to data protection in general, to the following email address: firstname.lastname@example.org.
2. Declaration of consent
3. Object of the data collection
a) Informational use
It is not, in principle, necessary for you to enter any personal data when using our website for purely informational purposes. In these circumstances it is much more usual for us to collect and use just those items of your data which are automatically transmitted to us by your internet browser, such as:
date and time of data retrieval
your browser type
the browser settings
the operating system used
the last webpage you visited
the volume of data transferred and the access status as well as your IP address
In the event of an informational visit we only collect and use this data in a non-personalised form. This occurs in order to facilitate the use of the web pages called up by you, for statistical purposes and to improve our internet offering. We only store the IP address for the duration of your visit and there is no analysis of personal data.
b) Data which you knowingly and voluntarily put at our disposal
RedOutside collects data which you knowingly and voluntarily put at our disposal when visiting us on the RedOutside website. This involves, for example, data which is transmitted when you subscribe to email notifications (eg newsletters), when you take part in a survey, ask us questions or email us with your views. In many cases this will involve personal data and images.
We will use the data for the purpose for which you have provided it. For example, if, on registering, you have entered your email address in order to receive email notifications or newsletters, we will use your email address to deliver the desired email notification to you.
The purpose of the data collection, processing and use is to collect data for the desired service, to develop our service further and to optimise it for the customer. If necessary, we will also use the the “double opt-in” process in order to protect you and ourselves from mis-use. Your entries, which are voluntary, assist us in this. We may conceivably also use your click behaviour to optimise the service to you. You can unsubscribe from the newsletter again at any time via email to the above-mentioned responsible body (point 1).
Cookies help to make your visit to our website simpler, more convenient and more meaningful. Cookies are small information/text files, which your web browser automatically saves to your computer’s hard drive when you visit our website.
d) Use of Google Analytics
Furthermore, the use of our website is analysed by means of various technical systems, mostly by third-party providers such as, for example, Google Analytics, a web analysis service from Google Inc (“Google”).
e) Google AdWords
Our website also uses Google AdWords, an analytics service provided by Google, which as part of Google AdWords uses conversion tracking. Thus, if you click on an advertisement placed by Google, a cookie for conversion tracking (a “conversion cookie”) is saved to your computer hard drive.
These cookies become ineffective after 30 days and do not serve personal identification purposes. If you visit certain pages of our website, Google and RedOutside can see that you clicked on an advertisement and were directed to that webpage.
The information obtained using the conversion cookies is used to assist in the preparation of statistics for AdWords customers who use conversion tracking. By means of these statistics, we find out the total number of users who have clicked on an advertisement placed by Google and called up a webpage which has a conversion-tracking tag.
4. Social media plugins/buttons
In addition we offer social media plugins/buttons on our website from, amongst others, the following social networks: Facebook, Instagram and LinkedIn. This is not an exhaustive list and may be expanded at any time.
If you click on a plugin, your browser creates a direct link with the social network’s respective servers. The content of the plugin is transmitted directly to the relevant social network which integrates the content into the website.
The integration of the plugin allows the social network to obtain the information that your browser has called up the corresponding page of our website even if you have no account with the respective social network or if you do have an account, but are are not currently logged into it. This information (including you IP address) is transmitted by your browser directly to a server (most predominantly) in the USA and saved there.
If you are currently logged into the respective network, the social network can allocate your visit to our website directly to your account. Equally, if you interact with the plugins, for example by using the “like” button or by entering a comment, the corresponding information is transmitted directly to the respective social network’s server and saved there.
The social network can then use that information for advertising, market research and tailor-made design purposes. To this end, usage, interests and relationship profiles are created by the social networks in order, for example, to analyse your use of our website in relation to the advertisements displayed to you, to inform other users as to your activities on our website and to render further services related to the use of the respective social networks.
More detailed information on the purpose and scope of the data collection, the further processing and use of the data and settings options available for the protection of your privacy can be found in the data protection notices of the social network operators:
5. Storage of personal data
RedOutside stores your personal data for as long as is necessary to provide the services, products and data requested by you, or for as long as is permitted by law. In any event, we delete your personal data as soon as it is no longer needed and at the latest on expiry of the legally prescribed time limit for storage.
6. Amendments to this policy and security
We may update this policy from time to time. If we make significant changes to this policy we will publish the updated policy on this web page and include the date of the update at the end of the policy. We recommend that you keep abreast of updates and amendments to this policy by briefly checking this date when you visit our website.
We will advise you of any amendments to this policy which significantly impact the use or disclosure of your personal data by means of a notice on this website before such amendments come into force.
RedOutside will store your data securely and will take all the precautions available to us to protect your data from being lost, misused or altered. Contractual partners of RedOutside who have access to your data, in order for example to render services to you in RedOutside’s name, are contractually obliged to keep that information confidential and may not use it for any other purpose. Our security measures are continuously improved in line with technological developments and are therefore kept fully up-to-date.
Last updated: July 2017